London's hotel scene is about to get a vibrant injection of mid-century modernity with the highly anticipated reopening of The Imperial. This iconic hotel, located in the heart of Bloomsbury, is set to become a destination that seamlessly blends historical charm with a fresh, contemporary twist.
The Imperial's story is a fascinating one, spanning over a century. Originally designed by Charles Fitzroy Doll in 1905, the hotel boasted ornate turrets and grand ballrooms, exuding an old-world elegance. However, in 1966, it underwent a dramatic transformation, adopting a striking Modernist structure that has since become an iconic landmark. Now, as it prepares to reopen its doors in August, The Imperial is embarking on a new chapter, one that celebrates its rich history while embracing a unique and stylish vision.
The Imperial's Reimagined Vibe
Stepping into The Imperial is like stepping into a bold and vibrant world. The interiors are a feast for the eyes, with shape, pattern, and geometry taking center stage. The warm color palette, inspired by original design elements discovered during renovations, adds a cozy and inviting touch. What makes this hotel truly special is its ability to honor its past while embracing a modern aesthetic. The rebellious spirit of the Bloomsbury Group is reflected in the colorful and immersive artwork by Adam Ellis, creating a unique and captivating atmosphere.
A Journey Through The Rooms
The rooms at The Imperial offer a delightful blend of comfort and style. Wood paneling, sculptural lighting, and terrazzo create a sense of warmth and elegance, while soft textures and mid-century furniture add a touch of nostalgia. The Bay Rooms, with their iconic geometric windows, offer a unique perspective on the historic building's architecture. For those seeking privacy, the Hideaway rooms with outdoor bathtubs provide a tranquil escape. But the true gem is the Nest suite, featuring soaring ceilings and a mezzanine level. It's a space that invites relaxation and indulgence, with a spacious sleeping area and a cozy lounge area upstairs, complete with a large screen and a plush sofa.
Culinary Delights and Rooftop Views
When it comes to food and drink, The Imperial does not disappoint. Arcus, Bloomsbury's first rooftop bar and restaurant, is a bold and innovative addition. Its design is inspired by London's weather, with a unique layout that follows the path of the sun, offering breathtaking views of the city skyline. The menu features carefully crafted cocktails and a seasonal selection of small plates, providing a delightful dining experience. Alongside Arcus, guests can enjoy all-day dining at Edit Bar & Lounge and indulge in pre-dinner aperitifs at The Bell Room & Terrace, a private space for premium guests. Additionally, the award-winning Italian restaurant Bancone will open its doors on the hotel's ground floor, offering a taste of authentic Italian cuisine.
A Stay at The Imperial
Starting from £319 per night, a stay at The Imperial promises an unforgettable experience. From the beautifully bold interiors to the carefully curated culinary offerings, every detail has been thoughtfully considered. The hotel's unique blend of history and modernity, combined with its attention to design and immersive experiences, makes it a must-visit destination for anyone seeking a memorable stay in London. So, if you're planning a trip to the Big Smoke, consider making The Imperial your home away from home and immerse yourself in its chic and stylish world.
